Wall Street Journal (blog) - TheBlu is a virtual ocean, where audiences can use Wemo’s “Maker Media Platform” to buy user-created animals and plants to populate their screens and jump around to various oceanic vistas. Each of the creatures and items available for sale are designed by artists, animators, software engineers and developers from around the world, who receive a cut of the profits whenever one of their creations is bought. To date, over 100 artists have contributed.  Read more.